The Social Collective was founded with the aim to gather like-minded individuals to share their interest in all matters artistic, creative, and cultural within sophisticated yet comfortable social settings, a modern take on Parisian salons in the early years of the 20th century.

The Social Collective has collaborated with well-known organizations such as the Canadian Opera Company, Tapestry Opera, and Autodidact Magazine, as well as hosting several events with speakers ranging from the artistic director of a contemporary opera company to the creators of an ethical fashion and lifestyle brand.  The Social Collective has also sponsored emerging artists and curators including an exhibition at Design Exchange in Toronto, ultimately aiming to offer a stimulating melange of arts and culture experiences.